HubSpot and Salesforce Comparison

HubSpot vs Salesforce: CRM Software Comparison in 2021?


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Choosing the right CRM software is always a skillful task to work especially when we have to choose between HubSpot & Salesforce because both CRM software are trusted worldwide and used by millions of users and hence it becomes difficult to make decisions. Therefore this article compares the two best CRM software platforms- HubSpot vs. Salesforce and helps you choose the right CRM platform for your business growth & productivity.

HubSpot and Salesforce Comparison

Are you excited!


As there is over 50+CRM software brand in the market, among them HubSpot and Salesforce are highly trusted CRM platforms. HubSpot was started in the year 2006 but CRM was started in 2014 & Salesforce in the year 1999. Both platforms have a high userbase and are used by millions of customers worldwide to scale and grow. But, the difference is about feasibility, price, and integrations.

This blog article will help you choose and understand the difference between HubSpot & Salesforce, so as you can make the right decision to purchase it for your business and enterprise.

Who is HubSpot CRM for?

HubSpot is a great CRM software used largely by startups, small businesses, medium-sized businesses, and growing businesses because is the ease and durability of platforms involving less complexity in workflow and management of data and team.

HubSpot CRM

What does HubSpot do?

HubSpot is a cloud-based CRM (customer relationship management) software that is helping businesses around the globe in sales, customer service, marketing, operations & content management software.HubSpot enables the growing business to strengthen relationships with customers by providing a delightful customer experience. At HubSpot, each hub function is powerful alone to provide productivity and get better every day.

HubSpot is built on the “inbound” notion to help customers without any interference.

Who is Salesforce CRM for?

Similar to HubSpot, Salesforce aims at all businesses but is largely used by blue-chip companies, corporates, and large sustainable businesses because of large team size, data and communities with huge backend functionality in workflow and multiple operations.


What does Salesforce do?

Salesforce is a cloud-based CRM (customer relationship management) platform helping marketing, sales, commerce, service, IT teams work collaboratively around the globe. Salesforce unites marketing, sales, commerce, service, IT from anywhere with Customer 360 – one integrated CRM platform for business transformation and connectivity. Also by Customer 360, you can focus your team members on what’s important now for businesses.

HubSpot vs. Salesforce: Which One Is Best?

So, I hope you have got the little introduction of both HubSpot and Salesforce, through which you have gained an idea of both CRM software, hence it’s time to break down features and functions of each and compare them of different factors of business durability.

Different factors to compare their individual capabilities are based on several factors like:

1) HubSpot vs. Salesforce : Customers

Customers of HubSpot CRM & Salesforce CRM are one of the important factors to make a purchase decision between two CRM platforms. Here, are the key customer’s differentiation between the two platforms.

HubSpot CRM Customers

HubSpot customers

HubSpot is a great CRM software used largely by startups, small businesses, medium-sized businesses, and growing businesses.

  • POSist
  • Hyphen
  • Verloop
  • Staffing Circle
  • Roambee
  • E-Zest Solutions
  • Turing Labs
  • CornerCart
  • Nimblechapps

Salesforce CRM Customers

salesforce customers

Salesforce aims at all businesses but is largely used by blue-chip companies, corporates, and large sustainable businesses.

  • IDFC Asset Management Company
  • The Global Associates
  • OLX India
  • Titan 
  • Bharat Petroleum
  • Unimark Hi-Tech Solutions LLP
  • L&T Realty
  • Penna Cement

Winning Brand : HubSpot and Salesforce

Both HubSpot and Salesforce are winners here because they are working will all top-rated brands around the world, the difference here is the focus on large and growing customers. HubSpot has a list of growing companies whereas Salesforce has a list of bluechip and corporate companies
Hence, the comparison of customers is very clear and transparent. Now up to you. Take decision.

2) HubSpot vs. Salesforce: Easy To Use

Every cloud-based software should be “easy to use” when comparing HubSpot and Salesforce. It does not make that how much many functions you are providing to the customers, matter on the ground is the feasibility to use it. What’s the point of having many features, where feasibility is complex, and learning is tough and steep.

HubSpot gains the advantage of being easy to use and wins the CRM software market. Every non-technical sales, marketing, service, operation rep can use it easily because Hubspot provides easy internal navigation and workflow, process optimation. Even, if you are a beginner you can work on HubSpot like a professional with minimum effort to understand it for work process and customer management seamlessly.

Whereas Salesforce is built with a lot of functionality which has made it a little complex to use. You need a lot of practice and training to master the fundamentals themselves, personally, it’s too technical for front liners, executives, and reps. Function in Salesforce required technical expert guidance to become well versed but the fact is Salesforce is the oldest and has set up the industry standard in CRM software.

Winning Brand : HubSpot

On easy to use board, HubSpot is the winner with ⭐ ⭐ ⭐ ⭐ ⭐ (5star rating) leaving behind the oldest CRM brand Salesforce behind. Salesforce will have an edge on this board if you have a good technical backup for support.

3) HubSpot vs. Salesforce: Market Share

As Salesforce had a first-mover advantage with innovative products developed over a period of time and delightful customer service has gained Salesforce market share of around 20% and doubt the Salesforce is ahead over every CRM software brand across the globe.

But, Hubspot started late but the rise was fast and sharp, now around 5% of the market share is backed by HubSpot. HubSpot’s market share rose very quickly by providing a 14-day free trial method to win customer trust and this strategy made a place for HubSpot in 7 yrs of business in CRM.

Winning Brand : Salesforce (till date)

No doubt and confusion that Salesforce is the winner with ⭐ ⭐ ⭐ ⭐ ⭐ (5star rating) in market share. But HubSpot has made its name as well. Gaining market share in the next 7-10 years will depend on customer service and innovative products.

4) HubSpot vs. Salesforce: Flexible Customization

CRM is used by people who are beginners and experienced, but both of them require flexibility in customization.

HubSpot is dedicated to the easing of performance and hence the flexibility of customization goes by the pricing plan you choose, but HubSpot provides a fair customization window. Also, HubSpot has launched a custom bundle feature where CRM flexibility can be designed as per need and demand.

Salesforce has a huge customization option but required technical support for guidance. It provides greater flexibility because it serves corporates and large developed businesses hence, function and features are flooded in the CRM platform and you can use and create it as per your need and wish.

Winning Brand : Salesforce and HubSpot

Both Salesforce and Hubspot are winners in flexible customization features because you need customization as per your business need. If you require large, in-depth customization then Salesforce is the solution but if you require minor and easy-to-use customization then you must purchase HubSpot.

5) HubSpot vs. Salesforce: Integrations

In today’s, software world, integration means increased productivity and efficiency because businesses use multiple tools and platforms which become hard to manage after a period of time, and hence, they look for integration to make their work and management easy and productive.

HubSpot and salesforce integrations

Since, Salesforce being the oldest in cloud software provides a larger number of third party integration like G Suite, Slack, Quickbooks, Mailchimp, Linkedin, DocSign, Dropbox, and more. Salesforce integration can be integrated with multiple business functions like ERP and more.

Salesforce has its own result-oriented AppExchange to provide thousand + integrations to provide customers a wider choice of customization and easy workflow management.

However, HubSpot has also very well performed in terms of integration, in a very short term period HubSpot features over 500 powerful integrations with several new partners every month and quarter. What’s new The HubSpot App Partner Program is your companion to find and integrate the best software in the world. The program is a vibrant ecosystem of certified non-HubSpot tools that complement and integrate with HubSpot.

Winning Brand : Salesforce

With over 3000 + integration Salesforce wins the integration feature & AppExchange has added value. However, HubSpot is also going strong with 500+ integration within a short period of time and the App Partner Program is a great support to growth.

6) HubSpot vs. Salesforce: Onboarding

Onboarding processes play a significant role in business productivity.

Salesforce onboarding can be pretty costly when export or import is done from another software and CRM. Any movement involves additional efforts due to data mining and customizable integration. Salesforce onboarding is different here due to huge data transferability which may require some additional custom integration plus team member need to be trained for higher performance and productivity.

But when it comes to HubSpot onboarding is not complex or requires any new recruitment to support it.HubSpot setup can be build up with feasibility and can be done with minimum effort plus HubSpot has onboarding service features when you purchase onboarding with HubSpot, we’ll build a customized onboarding plan together that’s designed to help you reach your most important goals, faster.

Winning Brand : HubSpot

HubSpot is a winner in onboarding features with easy-to-use capabilities with ⭐ ⭐ ⭐ ⭐ ⭐ 5-star rating. But when huge and intense data management is required to onboard the Salesforce comes into the picture to solve the problem.

7) HubSpot vs. Salesforce: User Interface

The backend user interface determines the feasibility of the CRM software. If the backend interface is complex, you might lose interest and feel frustrated but if the user interface is presented, you always love to log in and play with it.

When it comes to Salesforce CRM is very intense and in-depth like we have several tabs for data, contact, campaign, and then multiple sub-tab to it, and each tab carries multiple sub-tabs or menus which makes it a little complex to understand and a lot of practice to gain perfection.

Whereas HubSpot focuses on the necessary activities and showcases what’s currently important for users and hence UI is impressive to work on.

Salesforce frontend dashboard showcases a broad view which is not required by executives and reps but HubSpot focuses on current important activities to increase productivity and set up the pipeline forward to conduct the workflow smoothly.

Winning Brand : HubSpot

HubSpot wins the user’s heart with a comprehensive user interface and becomes the user choice but on other hand, Salesforce comes into the picture when you require deep and rich knowledge.

8) HubSpot vs. Salesforce: Analytical Reporting

Today, we cannot work without data representation in form of analytics and report because it provides a very comprehensive overview of the performance, activity, and productivity.

Here, Salesforce has an extra edge because it provides huge analytics and report structure in form of a graph, chats, PDF, CSV, and more which make it easy for the user to make decisions on various business segments. Data visualization is very large in Salesforce with customization options as well.

However, HubSpot provides good analytics and reporting features but is not matchable with Salesforce. HubSpot provides the analytics and report which is necessary to maintain the flow of work and it may be because large data analytics may make functionality shaken.
But, HubSpot is trying to raise the bar by building new analytics and reporting functions easier and simpler through one click.

Winning Brand : Salesforce

Salesforce is a clear winner in analytics and reporting features offering a large option of result hence ⭐ ⭐ ⭐ ⭐ ⭐ 5 stars rating. Whereas HubSpot is trying to raise the bar by continuously working on customer feedback to strengthen the live analytics and reporting functions.

9) HubSpot vs. Salesforce: Service & Support

HubSpot vs. Salesforce: Service & Support

No brand whether big or small can succeed without customer service and support.

HubSpot wins customer hearts by its service and support in the paid plans or the free trial version. Hubspot provides customer support through the knowledge base, video, library, resources, emails, chats, and HubSpot Academy. A large variety of customer support will definitely bring brand loyalty plus it offers affiliate programs to become partners and support customers on different platforms.

Whereas Salesforce customer support is not that attractive, personally we have sent a couple of emails and did not receive a response to date. It does not offer any free trial like HubSpot but Salesforce has its own advisory service for technical support from architects, designers, and developers with a learning center.

Winning Brand : HubSpot

Therefore, HubSpot is a clear winner in customer support and service with ⭐ ⭐ ⭐ ⭐ ⭐ 5-star rating to 24/7 customer service and a resource base to effective and rich learning base.

10) HubSpot vs. Salesforce: Pricing

We have reached the last factor of comparison between HubSpot CRM and Salesforce CRM.

HubSpot has a freemium model for sales, marketing, operation, and customer service functions, here the customer can start with 1000 marketing contact to 10,000 marketing contact depending on the price plan you choose monthly and annually in the starter, professional, and enterprise package.

You can start with a starter price plan and substantially move to an enterprise price plan.

The HubSpot Marketing Hub and Sales Hub offers multiple paid plans that you can opt for; these are as below:

  • Starter, at $45/month billed annually
  • Professional, at $800/month & $450/month billed annually
  • Enterprise, at $3,200/month & $1200/month billed annually

Now, let’s explore Salesforce, which is an entirely paid CRM solution. For beginning your Salesforce journey, you can opt for any one of the following paid plans:

  • Essential, at $25/month/user billed annually
  • Professional, at $75/month/user billed annually
  • Enterprise, at $150/month/user billed annually
  • Unlimited, at $300/month/user billed annually

Winning Brand: HubSpot and Salesforce

As a price factor, Salesforce’s price plan is more reasonable and affordable than HubSpot but HubSpot has an edge by providing a free trial.
Hence, you may choose the brand and pricing plan as per your business need and budget.

HubSpot vs. Salesforce: Pros & Cons

Now, have compared HubSpot and Salesforce on different feature levels, it is time o take a look at the pros and cons of HubSpot vs. Salesforce to make the final decision on the purchase.

HubSpot Pros :

  • Free trial model
  • Simple and feasible backend UI
  • Excellent customer support and service
  • Focus on productivity
  • Build for marketing, sales,operations, service and content management

HubSpot Cons :

  • Intergartion and marketshare on lower side
  • Price little higher

Salesforce Pros :

  • Large number of features
  • Large number of intergration (3000+)
  • Wide chocie of user functions
  • Wide chocieof analytics and reporting

Salesforce Cons :

  • No free trial
  • Need technical support
  • Onboarding process complex
  • Lack customer service


Now hence it’s very clear that which CRM software is suitable for your organization.HubSpot and Salesforce are off course the market leader in the CRM industry and are widely used the world over.

CRM software is meant to decrease work dependency and increase efficiency which will lead to business growth and development last.

HubSpot is largely used by growing companies and Salesforce is used by developed business enterprises and hence complexities will differ.

Hence, now over to you for decision.

Related Links

HubSpot Pricing 2021 – Is It Worth Purchasing?

Neeraj Upadhyay

With rich experience in sales & marketing, Neeraj Upadhyay specializes in sales, business development, service, revenue achievements, training, team building, price, strategy business expansion, new product, and many more. He is an expert sales and marketing professional and hence his written article are most among our reader's favorite.

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